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BeReal vs. TikTok: Can ‘Authentic’ Social Media Compete Without Ads?

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Dalvin Brown Bereal Homescreen Apps



Photo:

Elizabeth Smelov

“Authentic” social media apps like BeReal, Locket and LiveIn have the internet buzzing. WSJ’s Dalvin Brown takes a look at whether they can generate the profits to compete against more established social media like Instagram, TikTok and

Facebook.

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