Adobe to Buy Collaboration-Software Company Figma for About $20 Billion


Adobe, which will pay for the company using roughly half cash, half stock, unveiled the deal with its quarterly results, which it pulled forward from a planned afternoon announcement after The Wall Street Journal began inquiring about an acquisition Wednesday.

Adobe, which had a market value of about $174 billion as of Wednesday’s close, reported fiscal third-quarter net income of $1.14 billion on revenue of $4.43 billion, a 13% increase year-over-year.

Adobe on Thursday also issued fourth-quarter revenue guidance that fell below Wall Street expectations, citing foreign-exchange headwinds tied to the run-up in the U.S. dollar. Adobe’s shares fell more than 16% to around $311 in midday trading, amid concern the deal shows how the company might be worried about being outflanked by some competitors.

“It would seem that this is a hefty price tag,” Bernstein Research analyst Mark Moerdler said in a note. “Our initial thoughts are that this was an acquisition driven by need and not opportunity.”

Adobe’s shares are down around 45% so far this year while the Nasdaq Composite Index is down around 25%.

Figma specializes in cloud-based collaboration tools that help teams create and build web applications. Figma, based in San Francisco, was founded in 2011. Its products are akin to digital whiteboards in which designers and engineers can share design iterations and annotate them with feedback and suggestions.

The closely held, venture-backed company was last valued at around $10 billion in June 2021, according to PitchBook.

Adobe Chief Executive

Shantanu Narayen

noted in an interview that everything we see on screens starts as a concept, which Figma’s FigJam product allows people to generate collaboratively and remotely.

“When you go to engage with a mobile application on the web, somebody has to design that and then translate that into code,” he said. “That’s what Adobe and Figma can do.”

Adobe, based in San Jose, Calif., is best-known by consumers for software programs including Adobe Photoshop, Adobe Illustrator and Adobe Acrobat used for graphic design, video editing and more. It also has segments focused on analytics and marketing as well as publishing.

Adobe’s headquarters in San Jose might not be what you expect from the outside — shades of gray granite. Inside, however, Gensler redesigned the space to reflect Adobe’s colorful brand, complete with a floor dedicated to Photoshop. Photo: Adobe

Figma co-founder and CEO Dylan Field will report to

David Wadhwani,

president of Adobe’s digital media business, following the deal’s close.

Adobe has been an active acquirer over the years, having bought Workfront Inc. for around $1.5 billion in 2020 and Inc. for around $1.275 billion in 2021. But it has not done a deal anywhere near the scale of Figma. Its largest deal to date, according to FactSet, was a $4.75 billion purchase of Marketo Inc. in 2018.

The software sector typically supplies a steady source of deals each year as established players continually seek to expand their offerings, especially those for corporate customers. Notable combinations in recent years include Inc.’s

$28 billion purchase of Slack Technologies Inc. But such deals slowed in 2022 along with deal making in general, which is down 30% to date, according to Dealogic. They have been hampered by volatile stock prices, uncertainty over the economy and the antitrust environment.

Still, there have been some big ones this year, including

Microsoft Corp.’s

$75 billion pending purchase of

Activision Blizzard Inc.


Broadcom Inc.’s

roughly $61 billion pending purchase of

VMware Inc.

Write to Cara Lombardo at [email protected] and Dana Cimilluca at [email protected]

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8


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