Pride month is here, and brands are celebrating LGBTQ populations with Pride-themed merchandise, capsule collections and special offers.
Below, we’re sharing some of the coolest Pride offerings for 2022, such as T-shirts, sneakers, watches, pet toys and more. Some corporations have been accused of rainbow-washing — that is, selling Pride merch while doing little or nothing to support LGBTQ organizations or, worse, engaging in practices that are harmful to gender and sexual minorities.
Each brand highlighted here is making a donation to an LGBTQ cause or working closely with a queer organization.
Check out our picks for the top Pride season products below.
With a muted colorblock design, this cozy oversized hoodie is suitable for a variety of sizes and genders. It’s just part of A&F’s gender-inclusive collection, which includes graphic tees, sweatshirts, bike shorts, cologne and more.
Abercrombie is also donating $400,000 to The Trevor Project, the nation’s largest suicide prevention organization for LGBTQ youth.
Vibrant doodles from queer Australian artist Kris Andrew Small adorn this gender-neutral tricot fabric track jacket made with 100% recycled materials. Small designed Adidas’ Pride capsule collection, which also includes apparel, accessories and footwear, including limited edition Stan Smith Pride shoes.
For Pride month, this doting doggie subscription service asked designer Derek Rippe, aka The Cute Brute, to develop a collection of offbeat plush toys. The results include Clamantha, a giant clam with an oversized “pearl,” and a mustachioed leather-daddy “gaylien” that comes with a rainbow-colored face hugger.
A portion of proceeds from the June box benefits the Kaleidoscope Youth Center, which supports young LGBTQ people in Ohio.
This subtle but stylish unisex calf sock features a navy stripe with a rainbow heart knit at the top, plus bonus rainbow stripes around the foot.
Bombas’ 2022 Pride collection also includes briefs, trunks, tank tops, tees, tote bags and more. For every item purchased from the Pride collection, Bombas is donating to organizations that assist LGBTQ young people, including Safe Place for Youth in Venice, California, The Door in New York City and Brooklyn’s Red Hook Community Center.
Made from a recycled cotton blend, this comfy pullover with an iridescent rainbow print, drop shoulders and banded hem is part of CK’s “This is Love” collection, which includes boxer briefs, bralettes, trunks, logo caps, jock straps, bikini briefs, tanks, hoodies, tees, bucket hats, shorts, rompers, shorts, joggers and a cut-out swimsuit.
Calvin Klein tapped actor boyfriends Justice Smith (Jurassic World Dominion) and Nic Ashe (Queen Sugar) for the “This is Love” marketing campaign, as well as iconic queer director John Waters and muse Mink Stole, musician Snail Mail, members of the House of Xtravaganza and others.
This year, the company has committed $400,000 in support of LGBTQ nonprofits like The Trevor Project, PFLAG, the International Lesbian, Gay, Bisexual, Trans and Intersex Association, and the Transgender Law Center.
Make sure your lips are perfectly kissable this Pride with ChapStick’s cotton-candy flavored Love Wins flavor.
They’re for sale in packs of 12 tubes, with all proceeds going to the It Gets Better Project. The company is also donating $25,000 to the It Gets Better Project and encouraging fans to share #ProudLips moments with the #ProudLips filter on Instagram stories and tagging @ChapStick.
Crafted from a rainbow-design canvas and leather, the Tote 24 has two open pockets, a center zip compartment and Coach’s hallmark turn-lock closure. It can be carried by hand, slung on the shoulder or worn across the body.
Coach’s Pride 2022 collection is its largest yet, with handbags, wallets, sneakers, jewelry and scarves that bring classic designs into the 21st century.
Converse’s annual Pride collection includes a variety of footwear, including rainbow-infused takes on the Run Star Motion, the Chuck 70, the Chuck Taylor All Star, the Lift Ox, the All Star Slide and, for the first time, the One Star.
Customize your Chuck Taylor All Star Lift Platforms on the Converse “Pride By You” site and select designs for the outside and inside body, tongue, heel stripe, lining, laces, eyelets, rubber sidewall, logo, stitching and other elements. Options include the Progress flag, a rainbow gradient print, the “unity flower” and other unique designs.
The collection also includes apparel, laces and headwear inspired by pride, bisexual, pansexual, lesbian, nonbinary, transgender and unity flags “for a more inclusive take on personal expression,” according to a release from parent company Nike.
Diesel partnered with the Tom of Finland Foundation on its Altogether Pride capsule collection, incorporating the iconic artist’s erotic works as reinterpreted by seven contemporary creators.
Silvia Prada’s rayon bowling shirt features a camp collar and a collage of shirtless men digitally printed in grayscale puzzle pieces. On the back is a tag bearing a quote from Tom of Finland himself: “I almost never draw a completely naked man. He has to have a pair of boot or something on. To me, a fully dressed man is more erotic than a naked one.”
Other items in the capsule collection include Florian Hetz’s dark brown hoodie with a photograph of tightly crossed arms, canvas totes with illustrations by Peter Berlin and Michael Kirwan, tees and hoodies with Tom of Finland artwork, plus jockstraps, bras, denim jackets and more.
This year, Disney rebranded its “Rainbow Disney Collection” as the Disney Pride Collection, incorporating apparel, pins, hats, backpacks, mouse ears and more — many with the slogan “Belong, Believe, Be Proud.”
This 100% cotton tee features the Marvel logo in rainbow hues on the front with the words “Power, Heroic, Courage, Strong, Protect, Bold” in rainbow on the reverse — incorporating the icons of Spider-Man, the X-Men, Captain Marvel, Hulk, Ms. Marvel and the Black Panther.
The collection was designed by LGBTQ employees and allies at The Walt Disney Company “and is a reflection of their incredible contributions and place at the heart of the company,” according to a statement from Disney.
Through June 30, 100% of profits from the collection — which includes items with Marvel, Star Wars, Pixar and classic Disney characters — benefit GLSEN, The Trevor Project and other organizations that help LGBTQ youth and families.
Dockers’ Pride collection takes inspiration from the rich history of LGBTQ activism in San Francisco, the company’s birthplace.
Like all the items in the “Say It Loud” line, this baby-blue crew tee features whimsical drawings of “Castro birds” by Bay Area artist Richard Ceely which are “meant to inspire all people to let their love soar and to remind us that we’re all birds of a feather in pursuit of a life well-lived.”
The gender-neutral line also features a dyed hoodie, tank top and a versatile pair of khaki shorts.
In 2022, Dockers continues its long-standing partnership with the Stonewall Community Foundation.
For Pride 2022, Dr. Martens has released an all-white version of its classic three-eyed 1461 Oxford with the colors of the Progress Pride flag running down the side.
The shoemaker has also contributed $200,000 to The Trevor Project this year as part of its ongoing partnership with the organization.
Drag queen Nina West has teamed up with Dearfoam on a colorful lineup of unisex slippers, including this comfy slingback with a genuine shearling upper and lining and a bright yellow elastic backstrap.
Other items include the Nina West Cozy Classic Clog, a Pride scuff available in seven colorways, a leopard-print Furry Closed Back and an Alpine Brixen Bootie that comes with blue or pink lining.
Dearfoams has also donated to the Nina West Foundation, which supports LGBTQ youth and families in Nina’s home territory of central Ohio.
Hitting shelves June 7, this DC Comics anthology highlights stories featuring LGBTQ superheroes, villains and antiheroes — including Batwoman, Aqualad, Nubia, Poison Ivy, Harley Quinn, Dreamer and John Kent aka Superman — crafted by queer creators like Devin Grayson, Greg Lockard, Kevin Conroy, Travis G. Moore and Jadzia Axelrod.
DC Comics is partnering with PFLAG to distribute 10,000 free copies of DC Pride 2022 to libraries across the US.
Every Man Jack
This limited-edition Pride collection from the men’s grooming company includes a two-in-one shampoo, body wash and aluminum-free deodorant, and comes with free shipping.
The formulations — which incorporate coconut oil, shea butter and witch hazel — exude a subtle fragrance of cedarwood with notes of rosemary and red sage.
A portion of proceeds supports Rainbow Railroad, which helps get persecuted LGBTQ people to safety.
Fossil’s largest Pride capsule collection to date includes two limited-edition watches, both featuring silver-tone stainless steel cases, leather straps and the word “LOVE” with rainbow graphics on the face.
Other offerings include a silicone Apple Watch strap, bead bracelet, ring, card case, bifold and clutch purse.
During June, 100% of proceeds from the Pride collection benefit The Trevor Project, with a minimum donation of $100,000. Fossil will also hand over its social channels to members of the LGBTQ community, using the hashtag #TakeAMinute.
This polyester-blend black tank from Gilly Hicks comes in sizes XXS to XXXL, bearing “Live Loud, Live Proud” emblazoned on the front with a rainbow drop-shadow.
It’s part of Hollister and sister brand Gilly Hicks’ gender-inclusive collection of tops and bottoms co-created by youth activists at GLSEN. The companies are also donating $250,000 to further the group’s mission of creating safe and affirming spaces for LGBTQ students.
The limited-edition Guess Watches x The Trevor Project #MomentofPride collection celebrates the Pride Progress flag with three watch styles offering colorful details displayed on their dials and straps.
Available in both small and mid-sized cases, the signature #MomentofPride watch features a brushed gold-plated case and bracelet with a rainbow stripe a sunray champagne dial. A sportier version features a steel case with a white silicone stripe bearing the colors of the Pride flag.
This year, Guess Watches is donating $25,000 to The Trevor Project.
Embodying the mantra “feet have no gender,” Happy Socks has launched a special Pride collaboration with gender-free label the Phluid Project.
Happy Socks is donating 10% of net sales from all Pride-related products to InterPride, an international association of Pride parades and events.
The Swedish housewares giant has brought back its massive 22″ x 15″ x 14″ rainbow shopping bag, with 100% of in-store and online proceeds going to The Trevor Project through the month of June, up to $50,000.
J. Crew’s Pride collection includes this adjustable cotton cap with the word “Everybody” in rainbow lettering on the front and “Love Is For” on the reverse.
The retailer has also made a donation to PFLAG, the first and largest organization for LGBT people, their parents, families and allies.
Part of the Kay Pride collection, this brushed 14K white-gold band with a half-carat of rough-cut diamonds was co-designed by celebrity couple Jonathan Bennett (Mean Girls) and Jaymes Vaughan for their own engagement. When you get engaged, the diamonds face out — when you tie the knot, flip the bands inward.
Kay Jewelers is making a donation to the Human Rights Campaign in support of its mission to further LGBTQ equality.
The ph by Phluid “Lead with Love” unisex hoodie is made from a cotton-polyester blend, with a drawstring hood and fleece lining.
Kohl’s is also promoting Pride-themed shoes, accessories and more from Vans, Sonoma Goods and other brands and making a $100,000 donation to The Trevor Project.
For the first time, Levi’s 2022 Pride lineup includes a denim corset that features lace-ups with “Go easy on your beautiful self” messaging in rainbow letters.
Other items in the Pride 2022 collection include shorts, jeans, tank tops, socks, a trucker jacket, a concert T-shirt with a list of LGBTQ milestones, and a denim Pride skirt with side pleats, charms and pearl shank buttons.
Levi’s is also making a $100,000 donation to OutRight Action International, which advances LGBTQ rights globally.
Lush launched this limited edition soap in the wake of Florida’s new law limiting classroom instruction on LGBTQ issues.
The shimmery gold soap is available online and at Lush’s twelve Florida shops, from Miami to Destin. All of the purchase price goes toward the goal of donating $50,000 to Equality Florida, the state’s largest LGBTQ advocacy group.
Magic: The Gathering
Kieran Yanner’s “Savor the Moment” card, for example, celebrates Ral and Tomik’s wedding and allows players to take an extra turn. Merlin G.G’s “Triumphant Reckoning” card, meanwhile honors hard-won victories and allows the return of all artifacts, enchantments and planeswalker cards from your graveyard.
Available for preorder through the end of June, the sets are expected to drop on August 5, 2022. Half of the proceeds from each set will be donated directly to The Trevor Project.
Barbie is releasing a special Laverne Cox doll, just in time for Pride Month — and Cox’s 50th birthday — as part of its Tribute collection. The Emmy nominee wears an original ensemble featuring a deep red tulle gown gracefully draped over a silver metallic bodysuit.
Barbie will also be making a donation to TransFamilySOS in Cox’s name.
MeUndies Pride 2022 lineup includes briefs, boxers, jock straps, thongs, trunks, bralettes and other intimate apparel, all incorporating the colors of the Progress flag and available in sizes XS to 4XL.
The subscription underwear company is donating $10,000 — as well as $115,000 worth of MeUndies — to the Los Angeles LGBT Center’s Trans Wellness Center.
The Nike React Infinity Run FK 2 Be True comes in black with a tight rainbow weave and nine hook-and-loop flags representing a multitude of gender identities and sexual orientations.
This year’s “Proudly in Motion” campaign highlights LGBTQ athletes and advocates like queer boxer Janaya Future Khan, trans bodybuilder Sawyer Sturgis and lesbian Olympic shot putter Raven “Hulk” Saunders.
Nike donated $625,000 to organizations advancing LGBTQ rights in 2021 and continues its partnerships this year.
This light canvas tote bag comes with shoulder and adjustable crossbody straps and has an interior capacity of about 15 inches. It’s part of the Nordstrom Made Brand’s limited-edition BP Be Proud Collection, including tops, pants, jackets, dresses and accessories, with sizing XXS to XXXL.
The store is also spotlighting Pride offerings from brands like Vans, Phluid Project, Kiehl’s, Coach, Toms and Our Place.
Nordstrom will be donating 10% of net sales of all BP Be Proud items to Trans Lifeline, up to $250,000.
The North Face
The outdoor clothing brand celebrates Pride Month with a collection of jackets, hoodies, T-shirts, tank tops, shorts and slides that reinterpret the company’s iconic logo with a rainbow twist — available in adult and kids sizes.
Available in black or white, this soft yet durable sleeveless T-shirt is made from a 100% recycled polyester-cotton blend. On the front is the North Face logo, buttressed by the colors of the Progress flag.
North Face is also donating $100,000 to Brave Trails, which inspires LGBTQ youth to explore the great outdoors.
NYX Professional Makeup
NYX’s 2022 Pride Collection includes Ultimate Eye Paints, available in six rainbow hues. These vegan mattifying paints are smooth, smudge-resistant and perfect for your eyes, face and body. They offer bold color blocking, precision application or freewheeling creativity, perfect for your next Pride parade.
NYX is continuing its partnership with the Los Angeles LGBT Center, with more than $100,000 already donated to date. Shoppers can also round their checkout price up on NYXCosmetics.com to benefit the center.
This limited edition 1.7 ounce jar of Olay’s popular night moisturizer offers 24-hour hydration and visibly smooths wrinkles and evens tones without fragrances or synthetic dyes.
Olay will also be donating $100,000 to The Trevor Project as part of Procter & Gamble’s Can’t Cancel Pride campaign.
Original Penguin has teamed up with the global LGBTQ nonprofit All Out on a capsule collection of tees, polos, sweatshirts, hats and other apparel.
The bold Rainbow Pete Pride t-shirt is 100% cotton with a slim fit and a large Rainbow Pete graphic to grab attention. Plus, all proceeds from the shirt benefit All Out’s efforts to support rights for LGBTQ communities around the world.
Peloton has dropped a gender-neutral Pride collection featuring rainbow-inspired apparel that celebrates diverse LGBTQ identities.
Hand tie-dyed in Los Angeles, this jersey-lined hoodie with a kangaroo pocket, fun rainbow ombre and tiger stripes is available in sizes XS to XXL
To show its commitment to equality, Peloton is also supporting global LGBTQ organizations — including New York’s Ali Forney Center, London Friend, Berlin’s GLADT and The 519 in Toronto — with $25,000 donations.
This preshrunk white cotton T-shirt shares a message of support alongside a bright rainbow graphic. The 2022 PF Pride Collection also includes a limited edition Pride Celebration tee, baseball cap and rainbow-ringed performance socks.
Planet Fitness is donating 100% of profits from the PF PRIDE collection to the It Gets Better Project.
This year, PetSmart’s Pride Shop includes collars, tags, bandanas, leashes and toys. This adjustable mesh harness highlights the colors of the Pride rainbow and features reflective straps to ensure your pup will be seen on nighttime walks.
Petsmart is also donating $200,000 to GLSEN.
Reebok’s Pride line of sneakers, activewear, and loungewear was all designed by Colorful Soles, the shoemaker’s LGBTQ employee affinity group
The Nano X Pride cross trainers offer colorful tie-dyed accents with a flexible woven textile upper to support movement and a midsole cushioning that absorbs impact.
To support the transgender, gender-nonconforming and intersex communities, Reebok is donating $75,000 to the Sylvia Rivera Law Project.
Just in time for Pride season, Skullcandy’s Inequality Crusher Evo true wireless headphones feature an eye-catching rainbow colorway highlighted by the Progress flag and an inscription that reads “All Love.”
These collapsible headphones offer 40 hours of battery life with rapid charge and call, track and volume control via touch controls, as well as adjustable sensory bass and personal sound via the Skullcandy App.
A portion of proceeds benefit To Write Love on Her Arms, which funds LGBTQ mental health programs.
Sperry is once again partnering with PFLAG National on a Pride capsule collection featuring sneakers and boat shoes for both men and women.
The women’s Pride boat shoe sports a rainbow-tinged kelp pattern because kelp is “powerful, beautiful, and plays a crucial role in the ecosystem, just like LGBTQ+ people do in our society,” the company said in a release.
It sports a super lightweight and flexible ethylene-vinyl acetate (EVA) upper, which features strategically placed “gills” on the waterline and topside holes to keep feet fresh.
Philadelphia-based transgender illustrator Kah Yangni designed Stitch Fix’s Pride tee, based on their mural “We are Universal.” The limited-edition light gray top is part of Stitch Fix’s exclusive Mohnton Made division, made using upcycled cotton and recycled polyester and available in sizing from XS-3XL.
The small-batch brand is knit, cut and sewn locally in Mohnton, Pennsylvania.
One hundred percent of net proceeds are being donated to The Venture Out Project, a non-profit aimed at helping the LGBTQ community enjoy the outdoors.
Gottmik, the breakout trans-male drag queen on RuPaul’s Drag Race Season 13, is beat for the gods on this green tie-dyed tee, above his slogan, “Crash the Cis-tem.” The soft cotton blend crewneck shirt is available in sizes XS through XXL
For its 2022 Pride collection, Target has also partnered with gender-expansive activewear brand TomboyX to offer chest binders and packing boxers, and swimsuit brand Humankind on bathing gear suitable for multiple body types. Other items in the collection include adult and kid clothing (much of it designed by queer artists), home decor, pet goods, books and party supplies.
Target is continuing its financial support of GLSEN.
The nationwide flowery delivery service is celebrating Pride with this gorgeous bouquet featuring orange spray roses, miniature red carnations, yellow daisy spray chrysanthemums, green button spray chrysanthemums, blue delphinium, purple stock and parvifolia eucalyptus — all housed in a keepsake unicorn vase.
This year, TOMS Unity Collection includes a variety of slip-ons, slides and sunglasses. Its classic canvas alpargata gets a makeover for Pride, with a rainbow stripe sole and tag, and the TOMS logo in rainbow print on the interior.
A portion of proceeds benefits Colors LGBTQ, a queer mental-health services center for people under 25.
Ugg’s “Feel Heard” campaign includes an array of all-gender slides, slippers, hoodies, shorts, socks and more.
The all-gender Pride Slide incorporates the UGG logo in the pink, blue and white colors of the transgender flag onto a spring-ready platform with lightweight puff uppers and a sheepskin insole.
UGG is donating $125,000 to The Trevor Project and has partnered with the Pacific Pride Foundation to create a queer-inclusive “Proud Prom.”
As part of its Together as Ourselves campaign, Vans asked queer artists Ashley Lukashevsky, Kaitlin Chan and Sarah Lurosso to re-envision its classic slip-on and Authentic silhouettes, as well as apparel and accessories.
Hong Kong cartoonist Kaitlin Chan’s OTW Gallery Authentic incorporates elements of the traditional Chinese dragon dance and celebrates “the magic of chosen family.” It’s a classic low-top featuring custom artwork and rubberized prints with canvas uppers, metal eyelets and rubber waffle outsoles.
This year, Vans is donating $200,000 to the Tegan and Sara Foundation and other organizations uplifting LGBTQ voices.
Victoria’s Secret’s PINK With Pride Collection features a gender-diverse variety of intimate apparel, hoodies, T-shirts, accessories and beauty products.
The Wear Everywhere Pushup Bra sports structured underwire cups with fully adjustable front straps, a front closure clasp and a colorful strappy back detail that can be worn classic or racerback style with a convertible hook.
Victoria’s Secret Pink continues its support of Campus Pride this year with a $200,000 donation.
Bandage brand Welly has a special Pride bundle, assembled in collaboration with PFLAG and Olly brand vitamins. The Welly x Olly x PFLAG Heroic Kit includes a Welly Quick Fix Kit, with colorful first-aid bandages and ointment, as well as a bottle of Olly Hello Happy gummy worms and a large PFLAG National “Pride Comes in All Colors” T-shirt.
A percentage of sales up to $10,000 will be donated to PFLAG.
This new limited-edition candle offers a fragrance that blends sweet notes of stone fruits and strawberries with honeysuckle and rose and a blend of warm woods scents.
The Love Is Love candle comes in two styles and, according to Yankee Candle, is intended “to support all expressions of love.”
Yankee Candle is also donating $100,000 to Rainbow Railroad.
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